Although we make it our mission to mine out labels from across the planet, sometimes, good ol’ Blighty has treasures of its own. So we’d like to introduce to you (toot, toot, toooot) YMC, a label that features workable basics with a design that focuses on the details, from cut, fabrication, pleatings or collar length. You name it they’ve pondered it. We like and share their ethos so let’s quote their manifesto-like explanation of the brand ‘YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive.’ Now that we’ve all learnt something, let’s look at the pictures!

YMC navy ink chino / £135.00, YMC denim shirt £135.00

YMC sailor top / £125

YMC navy ink chinos / £135.00, St James Meridien II £43.90 / Wing double necklace £70.00

YMC culotte £150.00 / Le Mont St Michel grey V-neck cardigan / £99.00, I Love My Ts white basic / £39.00

YMC fine stripe dress / £165.00

And it’s not just for the girls, oh no. Our capsule collection of men’s goods is a matter of weeks away from launching, here’s a look at a few of Nik’s picks.

Dockers – San Francisco Tapered / YMC stripe tee / YMC shirt with suede elbow patches